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Meet our entrepreneurs
Fast forward 10 years from the basement where we started, and we are now around 300 employees working from a large office in central Tehran, catering to approximately 10 million active users.
Digikala is now more than just an online store or an e-commerce platform. Thanks to our continuous investment in our own infrastructures, Digikala now covers the entire value-chain of e-commerce.
The company has built a successful track record stemming from the radical shift from a mere focus on the international market towards a focus on the local capital market.
We are dedicated to our relationships with each other and the world around us, and we aim to empower tourism and travel around Iran in a sustainable fashion.
The first, largest and leading e-commerce company in Iran which is active within Retail, Marketplace, Fashion, Digital content and Online Supermarket.Read more
A leading consumer internet company that runs the largest Android app store in Iran; Bazaar, serving over 50M Persian speaking people worldwide.Read more
Offers a general classifieds platform, with a focus on certain key classifieds verticals for about 8-10mn regular users.Read more
A domestic market-focused financial group providing Asset Management (Capital Markets & Private Equity) as well as Investment Banking Advisory.Read more
The first and most popular group discount platform in Iran. A one-stop platform which provides goods and services frequently used in daily life.Read more
A leading online travel group in Iran holding the largest market share and the highest Alexa ranking among Iranian online travel agencies.Read more
The Iran Tech opportunity
Iran’s consumer internet sector represents a unique emerging market opportunity.
Iran’s young consumer internet sector is driven by demographics. Above 70% of the population is aged under 45 and highly connected, with >80% internet penetration, >140% cellular mobile penetration and >50 million smartphone users. And yet, the value of Iran’s internet companies only accounts for between 1-2% of GDP, way behind other companies with similar dynamics. Online retail penetration is estimated to be around 2% in Iran; in comparable markets like Turkey, that number is 10-15%, therefore offering a unique structural growth aspect. As a result, rapid growth in the online shopping sector offers huge potential for value appreciation and to provide new, world-leading services to Iranian consumers.
The unique demographics of Iran with a growing large, young and well-educated, and central and urbanised population is ideal for Pomegranate’s investments in consumer online sectors such as e-commerce, online classifieds, and online travel to mention a few.
Iran’s current GDP (ca. €400 billion) is comparable to Hong Kong and Denmark and roughly half of Turkey’s GDP.
With more than 85 million people (growing at 1% p.a.), Iran’s population is comparable in size to Turkey and Germany. Iran’s large population is urbanised and highly educated, representing one of the biggest consumer markets that is yet to be fully developed.
Iran has 18% of the world’s proven natural gas reserves (1st in global rankings), 9% of the world’s crude (4th globally) and huge mineral deposits.